December 2005


If you are looking for a content management system to manage your digital assets, I would advise you consider the following baseline functionality in your package.

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1. The first page appears quickly.

It’s a good way to have your brief tagline in the starting page of your web site and your company logo. Highlight the benefits and advantages of your products on the starting page.

But don’t dump all the information on it so that it will appear quickly. Limit your graphic to a file size of 20 KB or less.

2. It’s purpose is immediately and clearly identified.

Say what you want to say and say it briefly and straight to the point to get across your purpose why you existed in the web.

3. It’s well laid out and well-written.

Take advantage of positive space and check the spelling and grammar of your web site. Tables can be a good tool to place your graphics and text on proper position. Maximize also the use of cell padding and cell spacing. < --more-->

Hire somebody to write marketing materials for you. A good way to start is to access my archive of my newsletters and do a quick research on it. Try the arhives here

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