WebMastersLoom

There are a lot of web hosting companies around the web that offer many hosting plans. Before you choose one you should consider a few things before purchasing. A few things that you should consider are how reliable the company is, how much space are they giving, and do they have the features that I need.

Reliability should be the main focus when looking for a web host. The host that you’re considering should have a guarantee uptime of ninety-nine percent. If your host is not reliable then you’re losing traffic to your web site that you have worked so hard on obtaining. One way of finding out if the host is reliable is by going to a search engine and searching for reviews for that host. If people are giving positive reviews about this hosts uptime then is probably a reliable host, but the only true way will be to test for yourself after you find these reviews.

Another thing that points out when talking about web hosting is disk space. How do I know how much disk space I will need? For the basic user a web site is less than 7mb. If your not a heavy user or not going to have a lot of files stored on your host you will not need a lot of space. For people that are doing big sites and incorporating video, audio and large graphics in their site would need a lot more space than other webmasters. There is no need to pay more for space that you’re not going to use. If you need more space check and see if the host offers a upgrade plan for if your site was to grow larger than expected.

How much bandwidth should I look for? If your just starting out, not getting a lot of traffic the basic bandwidth should work for you, however if your using video, audio, and larger graphics you may require more bandwidth. I would recommend that you start with the basic bandwidth and upgrade as need.

Also when looking for your web host check to see if they offer the features that you need. Some features that you may want to consider is do I need to use sever side scripting such as PHP, JSP, ASP or any other scripting language that you program in or would like to use with your web site. Cpanel is a feature that I find very useful when working with web hosting servers. Cpanel offers a user interface to applications on the server, such as setting up FTP, email, etc.

Untill recently, building a web site was not much fun. You had to know HTML, FTP and have good design skills. When it was finished you had to register a domain name and choose a web hosting service.

The alternative was to get a web site designer to do all of this for you but at a price. Generally a good price!

That was how things used to be done.

However, now the technology has moved on and anybody who is prepared can learn how to create a web site themselves. Today, we have all-in-one packages that allow you to build a web site, research the keywords, submit it to the search engines and build an online store in the one package.

The advantages of these all-in-one packages are that they save money as all the tools are in the same package. It saves a lot of time learning how to set up your business and it is easy to run because of the brilliance of the tools at your disposal.

Two of the best of these web site building packages are Site Build It and Third Sphere.

To have a look at the benefits of using Site Build It go to: http://www.merchant-account-service.com/sitebuildit.html

To have a look at Third Sphere go to: http://www.merchant-account-service.com/thirdsphere.html

The key to these packages is that instead of grappling with the complex technology of the internet, you can ignore all this and get on with the vital business of marketing your online business.

Even web site designers are using these all-in-one packages to save time and passing them on to their customers who assume building a web site is a technical matter best left to the web site designer!

(c) John lynch

The answer is YES, thanks to TrafficCleaner.com!

In this article I will shortly describe my own experience about how I now generate income through the normally useless and inevitable percentage of poor traffic getting on my website. This is new and amazing and was just not possible before!

I run a small web shop selling perfumes and other popular beauty products. My daily average visitors are between 1’000 and 1’500, so I get around 50K unique visitors every month. The site generates approx. 15’000 $ revenues a month. I really enjoy this business. However, the net income still does not allow me to give up my regular job without second thoughts.

I am not really an internet freak, but doing this business now since 2001, I’ve developed my skills enough to start managing and seeing through the relevant issues. Therefore, I’ve signed up with a traffic analyzing company to check and understand how and from where my traffic comes from. The results surprised me: an entire 30% of my traffic (!) is coming from countries from which I’ve never ever received one single order (India, China, Pakistan, etc.) … and I do not think this will drastically change any time soon.

This is a serious issue, as it means that about 20K visitors a month my web shop receives, are statistically a waste.

As I could not get this “waste” feeling out of my mind, I was timelessly thinking about how I could possibly turn this useless traffic into something a bit more positive. Searching through the web I finally found an application which sounded very smart and easy indeed: manage the traffic I want to allow on my web shop while blocking, forwarding and selling the traffic I do not need somewhere else and even saving server resources and costs while doing so!

As it seemed so easy, I signed up for TrafficCleaner.com, a remote IP filtering service which is FREE and allows me with just a few clicks to manage the quality of the traffic I want to get on my web shop. It was really as easy as 1, 2 and 3 to sign up, install and select the countries I wanted to allow or to filter.

In the meantime, I created a simple web page with Google Adsense and Kanoodle advertisements and I now simply send the unwanted filtered traffic to that URL.

The results were surprising: during the first week I sent over 4’000 visitors to that page and through Adsense and Kanoodle I received an average of 0.12 $ per click. About 10% of the visitors clicked on one of the advertisements links and that only generated an extra income of about 200 $ in the first month since using the application.

But there is even more. After starting to use the IP filtering service, my bandwidth needs dropped 35%, and my server really got faster. My site has a better connect time and therefore provides a better and faster service to my potential customers.

So this is my conclusion: I do believe and recommend that anyone who is doing business through the internet should seriously consider using TrafficCleaner.com application to save costs, enhance resources and make some extra profit!

Squeezing the most efficient performance from your web pages is important. The benefits are universal, whether the site is personal or large and professional. Reducing page weight can speed up the browsing experience, especially if your visitors are using dial-up internet access. Though broadband access is the future, the present still contains a great deal of dial-up users. Many sites, ecommerce sites especially, cannot afford to ignore this large section of the market. Sites with a large amount of unique traffic may also save on their total monthly traffic by slimming down their web pages. This article will cover the basics of on-page optimization in both text/code and graphics.

Graphics

Graphics are the usual suspect on heavy pages. Either as a result of a highly graphic design, or a few poorly optimized images, graphics can significantly extend the load-time of a web page. The first step in graphics optimization is very basic. Decide if the graphics are absolutely necessary and simply eliminate or move the ones that aren’t. Removing large graphics from the homepage to a separate gallery will likely increase the number of visitors who “hang around” to let the homepage load. Separating larger photos or art to a gallery also provides the opportunity to provide fair warning to users clicking on the gallery that it may take longer to load. In the case of graphical buttons, consider the use of text based, CSS-styled buttons instead. Sites that use a highly graphic design, a common theme in website “templates”, need to optimize their graphics as best as possible.

Graphics optimization first involves selecting the appropriate file type for your image. Though this topic alone is fodder for far more in depth analysis, I will touch on it briefly. Images come in 2 basic varieties, those that are photographic in nature, and those that are graphic in nature. Photographs have a large array of colors all jumbled together in what’s referred to as continuous tone. Graphics, such as business logos, are generally smooth, crisp and have large areas of the same color. Photographs are best compressed into “JPEGs”. The “Joint Photographic Expert Group” format can successfully compress large photos down to very manageable sizes. It is usually applied on a sliding “quality” scale between 1-100, 1 being the most compressed and lowest quality, 100 the least and highest quality. JPEG is a “lossy” compression algorithm, meaning it “destroys” image information when applied, so always keep a copy of the original file. Graphics and logos generally work best in the “GIF”, or more recently, the “PNG” format. These formats are more efficient than JPEGs at reducing the size of images with large areas of similar color, such as logos or graphical text.

A few general notes on other media are appropriate. Other types of media such as Flash or sound files also slow down a page. The first rule is always the same, consider whether they are absolutely necessary. If you are choosing to build the site entirely in Flash, then make sure the individual sections and elements are as well compressed as possible. In the case of music, I will admit to personal bias here and paraphrase a brilliant old saying, “Websites should be seen and not heard.” Simply, music playing in the background will not “enhance” any browsing experience.

Text and Code

The most weight to be trimmed on a page will come from graphical and media elements, but it is possible to shed a few extra bytes by looking at the text and code of a web page. In terms of actual text content, there may not be much to do here. A page’s content is key not only to the user’s understanding but also search engine ranking. Removing or better organizing content is only necessary in extreme situations, where more than page weight is an issue. An example might be a long, text heavy web page requiring a lengthy vertical scrolling to finish. Such a page is common on “infomercial” sites, and violates basic design tenants beyond those related to page weight.

Code is a different story. A website’s code can be made more efficient in a variety of fashions. First, via the use of CSS, all style elements of a web page can now be called via an external file. This same file can be called on all a site’s pages, providing for a uniform look and feel. Not only is this more efficient; it is also the official recommendation from the W3C. The same may be said of XHTML and the abandonment of “table” based layout. Tables, though effective for layout, produce more code than equivalent XHTML layouts using “div” tags. Where a minimum of 3 tags are required to create a “box” with content in a table, only 1 is needed using divisions. Using XHTML and CSS in combination can significantly reduce the amount of “on page” code required by a web page. A final, relatively insignificant trick is the removal of all “white space” from your code. Browsers don’t require it; it is primarily so authors can readily read and interpret the code. The savings are minimal at best, but for sites that receive an extreme amount of traffic, even a few saved bytes will add up over time.

Conclusions

Target images and media files first when seeking to reduce the weight of a page. They are the largest components of overall page weight and simply removing them can significantly reduce total weight. The images that remain should be optimally compressed into a format appropriate for their type, photos or graphics. Avoid huge blocks of text that cause unnecessary vertical scrolling. Organize the site more efficiently to spread the information across multiple pages. Adopt XHTML and CSS to reduce the size of the on-page code, and call the CSS externally. These tips should help reduce the size of your pages and speed their delivery to your viewers.

When I left my day job four years ago I had four website’s, today I have forty five sites and a while back I noticed that two of my sites have held their “Top Three” positions through all of the trends, fads, search engine updates, even the Florida update did not affect their top positions. To say the least I was perplexed, there was nothing really apparent that made these two sites different in fact I had did a terrible job of keeping them updated, you know too busy with the other site’s greasing the squeaky wheels. They were not broken so I did not fix them.

So anyway I needed to figure out why these sites had did so well with so little attention. Now I am thinking if I can just figure out why then I can do the same to the rest of my sites. But like I said earlier I did very little to these sites, they never needed it. It just did not make sense until after days of hair pulling I decided to analyze them just like I would do one of my competitors. First the on page factors had nothing special just very basic SEO, second I looked at the list of inbound links nothing really jumped out at me, so I made a list of my reciprocal partners from my links page then eliminated those from the inbound link list, which left about three dozen links of which six were scraper site’s so I eliminated those so now there are 30 links I did not know about, at first I thought no big deal these are just links from site’s that wanted a reciprocal link and I never got back to them, like I said I had neglected these two sites. Analyzing the 30 links, six or seven probably were from reciprocal link request that I had ignored, so I was left with 23 unexpected links to analyze and here’s what I found

• None of the links were on a links page.
• All of the links were either in an article or review.
• All of the links had text before and after the link text.
• Almost all of the links had different text in the link.
• Most of the pages linking to me only had 5 to 10 outbound links.
• Some of the links were to my home page but the others were to interior pages.
• Most of the pages linking to me were only one level deep. (1 click from the home page)

Apparently the handful of “quality non-reciprocal links” was behind the success of these two sites, which if you look at it from a search engine’s point of view it makes perfect sense because an unbiased, non-reciprocal and natural occurring link is the only true vote for the quality of the content on your site. The search engines and especially Google are smart enough to spot reciprocal links and know that a reciprocal link has nothing to do with the quality of the content on your site, they know that its just a trade between two webmasters trying to get better rankings.

Back when Google first started counting inbound links as votes for a site in its algorithms they did not have to worry about whether the link was natural, reciprocal or paid because so few people knew about it, plus unlike today the technology did not exist back then to easily scan and spot reciprocal links. But as more people learned about the power of linking more and more abuse took place, forcing Google to adjust their algorithms.

Next week we’ll exam ways to get quality one way links to your site.

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank” which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text - splat! the page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page - ever!

Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyphrase Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.

It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off page” elements, such as link popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

P.S. If you’ve enjoyed this article, please be sure to forward it to a friend.

As many webmasters and regular web-surfers would know, an online forum community is a great place to meet large groups of people online. Forums provide a means through which visitors to a website can interact with one another and exchange ideas or reviews of products or just talk about anything under the sun. Acute marketers and webmasters will already know that these communities are often excellent places for free advertising.

Word-of-mouth advertising can be used to refer to advertising by which people pass on the marketing message through communication between people. A forum community provides just the setting for word-of-mouth advertising to spread due to its nature of discussion and community structure. Any one member who joins the community is entitled to post his/her thoughts by creating new forum threads or to reply to others or counter someone else’s arguments. Every post that is made is an opportunity to spread some word-of-mouth advertising. This is often done through forum profiles and signatures. A signature is a small description of the member. Most forum communities have no qualms about members posting some self-advertising messages in their signatures, as long as the advert is not too obtrusive. Therefore, forum members can make use of their signatures to post links to their websites or links to products that they are selling. By participating actively in forum communities, one can easily reach a large audience. Because everyone on the forum who participates in the discussion is reading the posts of all members in the discussion as well as signatures, an attractive link will arouse their interests and incite them to click on the link to go to your advertised site. Imagine the impact that this would have in a forum community with thousands of members and your signature appearing in thousands of posts. The boundaries in this form of word-of-mouth advertising is limitless as it largely depends on how much you post and participate in the discussions. The more you participate engagingly, the more times your links appear and the more chances people get to see and interest them to view your site.

Of course, care must be taken to ensure that you are following the proper etiquette as specified by the forum community and that you do not spam the forums. Spamming happens when someone joins in every discussion and posts useless comments that are not constructive. Spammers are often penalized by being banned from the forum for spamming their links in the forum.

What do you need to get top rankings on Google? What’s the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.

1.)  Keyword relevant copy and content.

Whatever the keywords you want to get found under, be sure that you have enough copy and content about those specific word. Which would give Google a reason to rank you in the first place.    If for example, one of you priority keyword is “computer training software”. Create a separate page or section for this keyword (at least a few paragraphs) using the keyword in the headline, the first sentence, the last sentence as well as wherever it makes logical sense in order to achieve the keyword frequency and “density” that search engines are looking for.

Additionally, by including on this specific keyword page either articles, pdf files or news items about your keyword, will help you improve your chances of a better ranking. Give google a reason to rank you at the top. He with the most relevant copy wins .so make it rich and deep.  

2.)  Can the search engines read and “crawl” all the pages and content on your site?

Probably the biggest surprise to most marketers is that the search engines are unable to either navigate or read most of the content on their website. If they can’t read your copy, then it’s not surprising that you’re not getting the rankings or traffic to your website that you aspire to.

As search engines basically read html, sites which are either “dynamic”, or created in other formats such as cold fusion, asp or php often can’t be read by the search engines. Even if they can read the content on your site, they often can’t navigate it properly or just bounce “off the walls” as there are no specific links or site map on the site to tell the proper sequence or where to go next

Want to see what Google is indexing on your website? Go to http://www.gritechnologies.com/tools/spider.go and type in your website name to see how many of your pages are being seen by Google.

3.)  Links… why they are so important?

Link popularity is one of the most important factors search engines use in determining where you will place in the search engine for your keywords, and phrases, as it helps them to determine how important or popular your site is.

In essence the search engines are saying” we’re going to give top ranking to sites that have a lot of other important and relevant sites linking to them.”

Link Building is the process of finding related/relevant websites and placing a link to those websites on yours then asking them to link back to you, i.e. link building is done through link exchanges or reciprocal links; the process by where both websites link to each other and bring mutual benefit to each site.

How many links do you need to have? It depends on the individual product category you compete in and how many links your major competitors with the top rankings have. At a minimum, you will at least need 25-30 relevant links.

Linking is critical not only with your search engine placement but it helps stabilize you positions in the search engines and delivers traffic directly from the sites that link to you.

In Summary, successfully implementing the above 3 strategies either through your own efforts or through employing search engine promotion specialists will deliver the “triple punch” and the knockout punch you need to get top rankings on Google and the other search engines as well.

Do you understand the numbers that your web site generates? Do you know how many sales your site actually generates? Do you know how you can apply that knowledge to your business and cause it to grow?

I will answer all of the above, and also discuss how to use statistics to enhance your web business through the use of sales, traffic flow, uniques, hits, click-through rates, and many other important business factors. Part 1 focuses on sales and traffic, while part 2 is all about where your traffic is coming from (and how to get more of it!). Part 2 will be discussed in the next issue of our newsletter - so be sure to stay tuned!

Sales

The most obvious statistic for many businesses is sales.

Here are 2 of the most pertinent questions every business needs the answers to:

• How many sales do you make per day/month/year?
• How much profit do you make per sale?

Not hard figures to find, but how many sales actually came from your Internet business? Often it is easy to gather this figure simply by looking directly at either online sales, or by asking your customers (”How did you find us?”). But sometimes the Internet is just one part of a very complicated sales process. You may make all your sales in person, but how many of your clients go home and research your products/services using information found on your web site?

These are the questions you need to find answers to in order to estimate how many sales were completed due to your Internet presence but not necessarily completed online. If you make sales online, the answers are easy. If you sell real estate or other “in person” products or services, then you have to ask your customers individually. Either way, it will come down to a concrete number that can provide insight into how you can grow your business.

Profits

From the number of sales made per month, you can easily figure out your gross sales amount. Then you have to take your expenses per sale into account and figure out your profits. Only cost of sale expenses should be deducted and NOT one-time expenses such as overhead. On the Internet, this would normally be the cost per click of pay-per-click campaigns (such as Google AdWords or Yahoo Marketing Solutions), or the CPM (cost per thousand) for banner ads, and of course, your direct costs for the item or service being sold. Once you have these figures in hand, you can then calculate your profit per sale.

Traffic

So now that we know how many sales we make per month, and how much profit we’re actually making off of those sales, let us take a look at how many potential customers walk through our virtual store. There are many different statistics for web site traffic: page views, hits, daily uniques, monthly uniques, etc… Which one should you be using? From my own experience, I recommend using daily uniques.

Daily uniques measures how many unique visitors come to your site in a single day. By that we mean that no single user is counted twice in the same day even if they visit the store several times within a twenty-four hour period. Thus, if someone comes to your site four times on Monday, and six times on Tuesday, he/she would only count as two daily uniques.

Page Views measures how many times your page is viewed (usually including reloads). Page views are also counted for each page. Thus, if someone comes to your site four times on Monday and views eight pages each time, and six times on Tuesday (viewing two pages each time), you would measure (4 x + (6 x 2), or 44 page views.

These statistics are usually available through your server’s statistics program. Alternatively, you could also use one of a myriad of other statistics programs available on the Internet. For most of our clients we set up www.hitbox.com on their sites. With our daily uniques per month figure in-hand, we suddenly have some very powerful numbers to work with.

Conversions

Conversion is the measure of how many people who visited your site were subsequently converted into clients of some sort. Measuring how many uniques turn into buying customers is one method of conversion, but you could also measure how many visitors your site gets vs. how many visitors sign up to your newsletter, or how many of them go to a specific page, or how many send you an email, etc… These are all measures of conversions, and simply use the ratio of sales (or sign ups, emails, etc…) to visitors (or uniques).

Let us assume our site has the following statistics:

• Sales: 100/month
• Gross: $250/sale
• Average Profit: $150/sale
• Daily uniques: 12 000/month

In the above example, we have 100 sales per month, and 12000 daily uniques per month, thus our conversion ratio is 1:120 or 0.83%. Not such a bad ratio, especially for items that cost $250 each. Most markets would want a ratio of 1% or 2%, but of course each industry is different.

Analysis

Using our imaginary numbers (profit of $150/sale, gross $250/sale) we can then figure out how healthy the online business really is. At 100 sales a month, we are grossing $25 000 per month, and profiting $15 000 per month. At this point in our analysis, we can now see that there are three ways in which to improve the site:

1. Increase profit margin
2. Increase conversions
3. Increase traffic

1. Increasing profit margins involves lowering costs or raising prices, both of which fall out of the context of this article.

2. Increasing conversions involves optimizing the usability of your web site; usability is a quality attribute that assesses how easy user interfaces are to use. For more information on usability and how it can help your Internet business, go to www.useit.com.

3. Increasing traffic involves improving your link network, your PPC campaign, or your search engine optimization. We will look at the latter in detail in Part Two of this article (exclusively available by signing up to our FREE Monthly Newsletter at www.RedCarpetWeb.com). Part Two will also discuss referrers, search engine keyphrases, search engine positions, and how to use these statistics to increase your sales. Don’t miss out! Sign up for the Newsletter today and learn how you can make the most of all your web statistics and improve your Internet business.

You need to do enough exercise to keep your site properly indexed with search engine.i am providing some tricks that can help you in improving page relevancy.as perhaps you know that only Google page rank is not important for search engine ranking-Page relevancy also important.if you can do some exercise than you can improve your traffic.

1. Your Web pages with content should be interested in reading.

As content is king for search engines content in your site should be both unique and interesting.this can improve your impression.

2. Content should be highly focused with keyword phrases. rather than phrases that are too general and competitive

Specially when there is more competition.

3. Optimize your Web pages for at least three to five keywords at a time

You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant.for that you need to choose better keywords,choosing keywords is not a game of guessing.it is one science.Write your site’s content using the keywords for which users search, and you’ll literally be speaking the same language as your visitors.

Useful sites:-Nichebot.com and Wordtracker.com

4. Use regionally specific keywords, when applicable.

if your target is regional than try to choose keywords that are regional.

Example:-you can choose ‘loans in new york’ rather than just ‘loan in USA’ that’s why you will get highly targeted visitors and improve your visitor to sales ratio

5. Use the most commonly used variations of your keywords, with keyword research

Don’t choose keywords that are highly competitive(specially when your page rank is low.) You can choose their synonyms etc.as per i said you need to do some research work for that.also consider some variation that can occur due to typing mistake etc..

6. Each optimized page should contain a unique title.

It will some time meaningless if you will choose same title pages more than one.title tags are very important and perhaps you know that searcg engine give lots of weight to title if title of your page will different. than you can get more traffic for more keywords.this is important.

7.Use multiple keywords in your title tags when appropriate.

Choose better title for every page using synonyms etc..so that you will probably also get traffic for that keywords too.but don’t go overboard.

8.Most important keywords appearing above the fold and throughout each optimized page.

First few lines are very important for search engine page relevancy.so write that with special care and using your all main keywords.also include your keywords in other part of page too.

9. Using keywords in hypertext links, whenever possible.

if you will use keywords in hypertext links than your page which you link will improve its page relevancy automatically

10. Each optimized page contain a unique meta-tag description.

Some search engines still give more weight to meta tags so like title meta tag should be different for each page if possible.

11. Each optimized page contain a unique meta-tag keyword list.

Like meta tags you should also change meta tags wherever possible.and that keywords should also include in page body.