WebMastersLoom

This database provides comprehensive look-up services for Internet domain names. - A domain name is an alpha-numeric name used to identify a particular computer (usually a Web or email server) on the Internet. Domain names allow Internet users to type in a name which is then “resolved” to a specific IP address (such as 704.67.54.205). Impractical and difficult as it is to memorize and keep track of a row of randomized numbers, domain names were created to provide an intuitive way to perform Web-related functions, like find Web sites and send email. Domain names are crucial resources to enterprises, law enforcement, and attorneys.

(more…)

Choosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business. You are going to need to give this decision some real thought.

It is very likely that you have a name in mind already. Something catchy, perhaps? Something that has meaning to you. Maybe you always wanted to name your business after you grandchild, or your favorite pet. I strongly urge you to reconsider.

In the very informative book, The Invisible Touch, Harry Beckwith has some unique ideas about naming a business. He touches on saying your proposed name out loud, slowly. How does it really sound? He cites the name Facial Aesthetics. Sounded out slowly, it becomes ?fa shil ass thet icks?. Doesn?t sound so good now, does it? Get opinions from others, and then really listen to what they have to say, objectively.

The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named ?Heather?s Feathers?. So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter?s name. Consider what you would think of when you see a business name.

You may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!

You also run a risk if you choose a name that is too, let me say? mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?

Don?t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not going to be memorable, and you run the risk of people misspelling it and not being able to find you. Watch out for the use of dashes, too. People don?t expect them, so instead of visiting your site, Pickles-R-Us, they could wander to your competitor ?pickelsrus? instead. Trying to be clever and tweak a competitor?s name could backfire on you.

If the name that you really want is not available as a .com, go and look at the .com site before you choose .net, or one of the other extensions that are becoming available, such as .info and .tv. People think .com first, and if they are looking for you and put .com in by mistake, you sure don?t want them to end up at some porn or hate site.

You are going to have to live with your choice of domain names for a long time. Take your time and choose wisely.

The security of domain name registrations is an increasing concern for domain name registrants and registrars. However, there are steps you can take to increase the security of your domain name registrations.

Domain Name Security is often neglected by most organisations. Infact a large number of hacking attempts do not really need to happen at the Web Server level. Most hackers can fairly disrupt your business by simply hijacking your Domain Name. Most Registrars assign paramount importance to Domain Security. Its important you chosoe the RIGHT Registrar and who has implemented several security measures and safety locks to prevent your Domain Name from getting Hijacked or taken over.

There are basically TWO basic options offered by Registrars :

Password based Security:

All Domain Names have a password based security. All Domain Names belonging to a particular Customer can only be modified through the right Username and Password combination of that customer.

Domain LOCK - this is a MUST have for all due to the recently announced TRANSFER Policy by ICANN (Visit : http://www.icann.org/transfers/policy-12jul04.htm)

Several TLD Registries have the ability to create what is known as a Domain LOCK. Most Registrars offers this feature to Customers whereby you may place a LOCK on your Domain Name. Once a Domain Name is locked NO modifications can be made to the Domain by ANYONE. The Domain Name may not even be transferred to another Registrar. The Domain will remain in a LOCKED status until you yourself choose to remove the LOCK. This feature is by far the most powerful feature to ensure that noone can make any changes to your Domain Name without your express approval.

Ok..what should you do now ?

If you own a domain name for your business or personal use, run, don’t walk, to the phone, call the company you registered the name with, and make sure that name is “locked down.”

If you don’t, you could easily lose your rights to that domain. And whether your Web site is an integral part of your business, or just keyed to your family’s activities, waking up one morning without it could range from inconvenient to disastrous.

Just check the WHOIS of the domain. Every domain name will have a column STATUS in the whois.

Make sure it shows as below :

Domain Status : LOCKED

Note:This Domain Name is currently Locked. In this status the domain name cannot be transferred, hijacked, or modified. The Owner of this domain name can easily change this status from their control panel. This feature is provided as a security measure against fraudulent domain name hijacking.

Most new websites tend to look for a domain name with a .com or .net tld (Top Level Domain). They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld.

There are a number of benefits that can be gained from choosing a domain name with a country specific tld, especially if you conduct your business primarily in one particular country.

Search Engine Benefits

Most of the large search engines will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the United Kingdom is performing a search for widgets, a search engine will often rank widgets.co.uk higher than other sites selling the same product but only have a .com tld.

Having a country specific tld will also allow you to be included in a lot of great country directories that stipulate that your domain name has a certain tld. Getting your site into these directories can be a great way of improving your search engine ranking as these are 1 way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking.

Buyer Confidence

Having a domain tld will often give the buyer more confidence when making a purchase as they consider the site to be local, therefore governed under the same laws as the buyer. This makes it easier to follow up and sales and make complaints if any problems occur during the purchase of the product. It also helps to settle any nerves if the buyer is able to see a street address that they recognize, rather than a foreign address.

Sometimes the best policy is to purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.

Gather information about your customer before they start browsing

Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask the customer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again bring that buying confidence that is so important when trying to make a sale.

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to your main domain name.

So there you are. You’ve got a topic that you really love. You’ve done your research. You’re ready to start your new website. As good as it is, you’re certain to get traffic and tons of sales. All you need to do now is register a domain name and start designing the site to end all sites!

The only problem is, what do you call your site?

It seems like such a throwaway decision. But stop for just a second to think about how important that simple, little name will be.

Some handy things to keep in mind…

1. You want traffic. That means, you’ve got to get ranked high in the search engines. Determine what keywords, or keyword phrases people will type into their browser to find your site. Use those terms often. You may even want to use the best phrase in your domain name.

2. KISS. Keep It Simple Silly. Make sure your name is one that people can remember. Most people will only ask for the name once, then they move on.

3. Keep the spelling easy. I’ve spent my entire life trying to figure out how to spell ‘receive’ and I’m still no good at it. Don’t make people have to look up a word just to get to your site. www.we-make-watches.com is miles better than www.impeccable-chronographs.com

4. Use dot COM. The .com domain extension is so common that it’s almost crazy to use anything else. If a searcher doesn’t know, he/she will assume .com. Don’t send them to your competitor.

5. Keep it legible. If your domain name has more than two words, use dashes (-) to separate the words. If the name is two words or less you can just mash the words together. Good: www.healthy-breakfast-cereals.com. Not-so-Good: www.healthybreakfastcereals.com

When you’re researching where to register your domain name there are many, many sites that can do so for you. One of our favorite free research tools not only tells you if your name is available, but also gives a ton of suggestions for alternate choices. Check it out: http://www.build-passive-income.com/cmd.php?ad=119422

While we’ve just scratched the surface of domain names, you can get tremendously helpful info on not only web site names, but search engine optimization, web site creation, and niche identification at one of our all time favorite sites here: http://www.build-passive-income.com/cmd.php?ad=119425

Don’t create another website without carefully weighing the importance of the name you supply. The time and effort you use to come up with a compelling name will be easily recouped in added traffic and increased sales.

Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.

Copyright 2005 Foreman Enterprises
by Scott Foreman Build-Passive-Income.com
mailto:scott@build-passive-income.com

We will pay you TWO WAYS to run this article!

First, we will pay you up to $25 for every person who visits our site and purchases a product as a result of you running or posting this article.

PLUS, once you confirm we will give you a FREE DISPLAY AD in our Internet Success Newsletter (that’s how much we appreciate it)!

Make sure that you get your affiliate ID at: http://www.build-passive-income.com/affiliate

This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is appreciated but not required: newsgroups@build-passive-income.com

Think up a name and check if yourname.com is available. Personally, I like to use http://www.whois.com to check if a domain name is available. You may also check the registrant contact information using “whois” service if you want to negotiate about purchasing the domain you like from people who registered it first.

To register domain name for our customers we use:

http://www.godaddy.com

We are not affiliates with Godaddy in any way, but I think this is the best online company which provides this service. Their rates are low and you will have 24 hours access to your control panel to change the domain name information in case your office moves or phone number changes. This is very convenient.

If you can’t get that exact name as a dot-com, choose another name. Your site title MUST be the same as your domain name. People won’t remember your domain name, but they will remember your site title if they choose to add your website to their favorites. It will also help to provide better place in Google listings. There are several rules to follow when you choose the domain name:

1. It must be as short as possible but don’t make it something like abc.com only because this domain is available. Be reasonable.

2. Make it memorable. It must represent your company and it is not a bad idea to make your company name as a domain name.

3. Make it include your keywords, something like allwebdesign.com if your website is about web design. This advice is related to search engine optimization issue. Most of search engines like to get “main” keywords in the domain name, title and website description.

4. The domain name must be first level domain, not the sub domain of a bigger website. For example, it is not a good idea to use http://mydomain.somebigsite.com as your website name. The first level domain costs about $ 9 dollars and it not an excuse to have business website on a free sub domain. Search engines also do not like such domains and you automatically will be placed lower then your competitors in the search engine listings.

5. It is better to buy a domain name separately from the hosting plan. A domain name is much more important then a hosting provider. As I noticed, the average duration of a web hosting company life is one or two years. If your hosting provider disappears from the web, it may be a problem to get your domain name transferred to your new hosting provider.

It is not difficult to buy and register a domain name at all. You will be given a number of questions related to your location, position and contact information. All this information will be used during the domain name registration and any person who uses “whois” service will have access to that information, so it will be wise to enter only your business information and not to use personal data. When you buy a hosting plan, your hosting provider will send you the letter with the name server ips. You will need to send those numbers to your domain name registrant.

Now you are ready to select a web hosting provider and buy a hosting plan.

This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

Article source: http://www.metamorphozis.com/tutorials/choose_domain.shtml

With such a huge growth in the number of websites and the resulting difficulty in finding an available domain name, it is tempting to grab the first one that sounds like it might do the trick. However, a small amount of homework will pay big dividends – follow the ten steps below to obtain the optimal domain:

1. AVAILABILITY

If it’s not available you can’t have it – simple!

2. COPYRIGHT

Ensure that you do not breach copyright or infringe trademarks with your choice of domain.

3. EXTENSIONS

It’s widely acknowledged that the best TLD (top level domain) is .com. However, in the UK, web users are more than used to .co.uk so this is equally acceptable for UK websites. If .com isn’t available and you use .net instead (for example), check that .com isn’t either a competitor or that the .com site content is acceptable! Always try to get the .com, your country TLD or .net in that order. Web users are still not used to .biz or .info.

4. BE GREEDY!

If more than one TLD variant is available, buy as many as you can afford and set them all to point to your website. This is a form of brand protection and prevents unscrupulous competitors trying to cash in on your hard-earned web traffic.

5. BE MEMORABLE

Make sure that potential web users will remember your domain name and that they can spell it properly.

6. BE PRONOUNCABLE

Try telling people your web address over the phone – can they understand what you tell them? Or do they give up and try someone else’s website.

7. BE DESCRIPTIVE

If you are a new business, very few people will remember or search for your domain name if it is your company name. Try choosing a domain name that is descriptive of your products instead e.g. cheap>.com. Try testing it with a hyphen as well as using just one word.

8. OFFLINE MARKETING

Use your domain name in your offline marketing literature and ensure that it is as visible as possible. However, if your domain name consists of more than one word, that isn’t hyphenated, try using capital letters e.g. which is easier to read – littlefishwebdesign.com or LittleFishWebDesign.com? Domain names are not case sensitive so your clients will find your site whichever version they use.

9. BUY YOUR DOMAIN FOR LONGER

Search engines are now looking at less obvious information such as how long you have bought your domain name for. Domain names owned for less than two years are though to be penalised, so buy your domain for as long as possible.

10. OWN YOUR DOMAIN NAME

If you use a web designer or third party for your domain names, ensure they are registered in your name and that you have a signed agreement with the company that they will release all the details (including password) to you, quibble free, if you choose to move to another design or hosting company.