What most successful web site marketers already know is that that your search position is influenced by two factors. On-site optimization (i.e. site content, keywords, meta tags, navigation,etc.) and off-site optimization (inbound links). There are many different strategies for getting other sites to link to you including reciprocal links, article submissions and the like. However, one of the most effective is the use of text ads.

Just to be clear, not all text ads will help your search position. Ads that use JavaScript (i.e. Google Ads and Overture Ads) are not seen by search engine spiders and thus get ignored. No, what I’m talking about is the tagged ads that include HTML tags like this:

<a href="www.yoursite.com">Visit This Great Site</a>

Most of the text ad networks out there use server site technology such as PHP or ASP to generate these text ads on the fly. Unfortunately, if you participate in one of theses networks you can usually expect to fork out hundreds of dollars a month for the privalege of getting only 20-30 inbound links. Typically you’ll pay for each link. There is a better way. Many web sites have seen dramatic improvement in thier SERP and thousands of inbound links by joining the Free Text Ad Network available from Digital Point. The ad network is a network of site owners that offer ad space to the network. In return, the ads they define are displayed across the entire network. It works like an exchange where members place a bit of PHP code on content pages of thier site which create links to other member of the network. They in turn return the favor.

The best part about this network is you don’t actually have to put any links on your money site or your sales and landing pages. You simply need to create a popular site that gets indexed by Google. You can choose to have your ads point to a completely different site from the one participating in the network. The easiest way to do this is if your have a PHP based bulletin board or blogging site.