SEO


Are you going to design or redesign new website or thinking for it, then first read below given points, which google likes in a website, Google Information for Webmasters. There are more than 80 factors of your website that are taken into consideration when determining the ranking of your website, Following these guidelines will help Google find, index, and rank your site. Basic principles:

1) Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”

2) Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?” 3) Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links. (more…)

For new internet marketers, your immediate goal is to get your website into as many search engines as possible. These services can charge a tremendous amount of money and require recurring monthly service fees. Very tempting to new internet marketers with all the hype “Instantly submit your websites to 1000’s of websites” and “Get Your Website Listed in 24 hours.” Stop! Let me show you a few ideas, so you can achieve the same success and save yourself some money better spent on pay per click campaigns.

Its true many services can submit your website to over 1000’s of websites. According to various online statistics: Google, MSN, and Yahoo provide nearly 90% of all Search Engine Traffic. First and foremost, if 90% of the Search Engine Traffic comes from only these major search engines, I want to focus on these just these three. But if you are so determined to submit to as many websites as you, these same services are available free online, a simple search for Free Website Submission will provide you with many opportunities to submit your website for free and the major search engines all offer free website submissions.

Wait! Any Search Engine Optimization Expert will tell you, NEVER submit your website to the Search Engines!? So, how do I get my website listed?

Accordingly to recent online information any website that has a Google Page Rank 7 or above will get your website listed in 24 hours, or Page Rank 5 or 6 in 48 hours. Most of these services that offer a 24 hours Listing already have websites that have PR5 or above and simply temporarily add your link so that your website can be quickly crawled by the search engines for a nice fee.

So, how can I get my website listed in the major search engines in 24 hours?

First start submitting your website to several SEO Friendly Directories:

a. http://directory.ezweb-tools.com at EZWeb-Tools, SEO Friendly Directory

b. http://info.vilesilencer.com/main.php?rock=seo-friendly-list.php – Offers over 150 Free SEO Friendly directories in a list to submit your websites to of various Page Ranks.

After submitting to all the above directory listings your website will begin to appear in the next 24 ? 48 hours. Search Engines will be crawling these websites daily, and once your website link is posted it will soon crawl your website and be included in their index.

About The Author

Erich Sweaney has been marketing online since 1999, and is the owner of ES-Solution and EZWeb-Tools.

http://www.es-solution.com – Internet Marketing eBooks

http://directory.ezweb-tools.com – Free SEO Friendly Directory

Why are there so many Web Design and Search Engine Optimisation myths on the internet? The following article exposes some of the most common SEO myths effecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimisation (SEO) is a complex and diverse topic that?s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true to begin with (disinformation).

The large amount of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with the large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come

Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named ?build it and they will come myth?. The cause of the myth is a combination of outdated information, a non realistic, over optimistic site owner or a lack of understanding of the web. Back in the old days of the internet you could ?build a site and they would come?, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of web sites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers by where you are and what you do.

Myth Name: Search Engine Submission Myths

Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it?s financially in their interest for people to believe the myths are true.

It doesn?t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitters email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation

Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important like the description and title tags which most search engines will display on their results (so they can influence click through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it?s outdated information (to a degree) and two, because people want to believe there?s a secret magic formula that only SEO?s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation

Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good verses evil).

Truth: Quite simple this one but nearly always over looked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you?re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank

Myth Description: Self explanatory this one, the belief that PR is a god like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO?s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you anymore traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

About The Author

James Anderson is an Search Engine Optimisation Consultant who works for Podium Solutions (www.podiumsolutions.co.uk), a Manchester based Web Design and Internet Marketing Company.

When I left my day job four years ago I had four website’s, today I have forty five sites and a while back I noticed that two of my sites have held their “Top Three” positions through all of the trends, fads, search engine updates, even the Florida update did not affect their top positions. To say the least I was perplexed, there was nothing really apparent that made these two sites different in fact I had did a terrible job of keeping them updated, you know too busy with the other site’s greasing the squeaky wheels. They were not broken so I did not fix them.

So anyway I needed to figure out why these sites had did so well with so little attention. Now I am thinking if I can just figure out why then I can do the same to the rest of my sites. But like I said earlier I did very little to these sites, they never needed it. It just did not make sense until after days of hair pulling I decided to analyze them just like I would do one of my competitors. First the on page factors had nothing special just very basic SEO, second I looked at the list of inbound links nothing really jumped out at me, so I made a list of my reciprocal partners from my links page then eliminated those from the inbound link list, which left about three dozen links of which six were scraper site’s so I eliminated those so now there are 30 links I did not know about, at first I thought no big deal these are just links from site’s that wanted a reciprocal link and I never got back to them, like I said I had neglected these two sites. Analyzing the 30 links, six or seven probably were from reciprocal link request that I had ignored, so I was left with 23 unexpected links to analyze and here’s what I found

  • None of the links were on a links page.
  • All of the links were either in an article or review.
  • All of the links had text before and after the link text.
  • Almost all of the links had different text in the link.
  • Most of the pages linking to me only had 5 to 10 outbound links.
  • Some of the links were to my home page but the others were to interior pages.
  • Most of the pages linking to me were only one level deep. (1 click from the home page)

Apparently the handful of “quality non-reciprocal links” was behind the success of these two sites, which if you look at it from a search engine’s point of view it makes perfect sense because an unbiased, non-reciprocal and natural occurring link is the only true vote for the quality of the content on your site. The search engines and especially Google are smart enough to spot reciprocal links and know that a reciprocal link has nothing to do with the quality of the content on your site, they know that its just a trade between two webmasters trying to get better rankings.

Back when Google first started counting inbound links as votes for a site in its algorithms they did not have to worry about whether the link was natural, reciprocal or paid because so few people knew about it, plus unlike today the technology did not exist back then to easily scan and spot reciprocal links. But as more people learned about the power of linking more and more abuse took place, forcing Google to adjust their algorithms.

Next week we’ll exam ways to get quality one way links to your site.

About The Author

Mark Dietzel is founder of Natural Linking at http://www.naturallinking.com a service that helps in getting one way links.

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank” which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! the page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page – ever!

Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyphrase Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.

It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off page” elements, such as link popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

P.S. If you’ve enjoyed this article, please be sure to forward it to a friend.

About The Author

Karen Martin is the Sub-Editor of ‘The Internet Affiliates Resources Directory’ where subscribers have the opportunity to have their Affiliate programs promoted absolutely free and on a permanent basis. To get the details & Free sample subscription send a Blank email to: bizzyman@auto-responder.co.uk Unsubscribe with one click. You have my full permission to ‘Steal’ the above article which may be freely distributed in your E-zine, on your web site or in your e-book provided this entire resource box is kept intact. If featured a sample copy of your E-Zine would be appreciated. Thank you.

What do you need to get top rankings on Google? What’s the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.

1.)  Keyword relevant copy and content.

Whatever the keywords you want to get found under, be sure that you have enough copy and content about those specific word. Which would give Google a reason to rank you in the first place.    If for example, one of you priority keyword is “computer training software”. Create a separate page or section for this keyword (at least a few paragraphs) using the keyword in the headline, the first sentence, the last sentence as well as wherever it makes logical sense in order to achieve the keyword frequency and “density” that search engines are looking for.

Additionally, by including on this specific keyword page either articles, pdf files or news items about your keyword, will help you improve your chances of a better ranking. Give google a reason to rank you at the top. He with the most relevant copy wins .so make it rich and deep.  

2.)  Can the search engines read and “crawl” all the pages and content on your site?

Probably the biggest surprise to most marketers is that the search engines are unable to either navigate or read most of the content on their website. If they can’t read your copy, then it’s not surprising that you’re not getting the rankings or traffic to your website that you aspire to.

As search engines basically read html, sites which are either “dynamic”, or created in other formats such as cold fusion, asp or php often can’t be read by the search engines. Even if they can read the content on your site, they often can’t navigate it properly or just bounce “off the walls” as there are no specific links or site map on the site to tell the proper sequence or where to go next

Want to see what Google is indexing on your website? Go to http://www.gritechnologies.com/tools/spider.go and type in your website name to see how many of your pages are being seen by Google.

3.)  Links… why they are so important?

Link popularity is one of the most important factors search engines use in determining where you will place in the search engine for your keywords, and phrases, as it helps them to determine how important or popular your site is.

In essence the search engines are saying” we’re going to give top ranking to sites that have a lot of other important and relevant sites linking to them.”

Link Building is the process of finding related/relevant websites and placing a link to those websites on yours then asking them to link back to you, i.e. link building is done through link exchanges or reciprocal links; the process by where both websites link to each other and bring mutual benefit to each site.

How many links do you need to have? It depends on the individual product category you compete in and how many links your major competitors with the top rankings have. At a minimum, you will at least need 25-30 relevant links.

Linking is critical not only with your search engine placement but it helps stabilize you positions in the search engines and delivers traffic directly from the sites that link to you.

In Summary, successfully implementing the above 3 strategies either through your own efforts or through employing search engine promotion specialists will deliver the “triple punch” and the knockout punch you need to get top rankings on Google and the other search engines as well.

About The Author

Article by Mark Klein, VP Sales Pageviews.com, one of the foremost search engine promotion companies specializing in search engine optimization and linking programs. For further information as well as a free ranking report, contact Mark Klein at 480-703-6850 or send an email to mark@pageviews.com

“Mirror mirror on the wall, who’s the fairest of them all?” I’m going to bet that it’s not you, um I mean, not your website. With all of the new websites popping up all over the place how do you know where you rank? How popular is your site compared to the next one?

In most cases it’s safe to say that we all want our website to be popular. Maybe it means our business will be more profitable or maybe it’s just good for the ego. Now there is a website that ranks the popularity of your website. The website is http://www.alexa.com.

Alexa.com is a blast to use and is one of those websites that is hard to leave. For starters, Alexa.com lists the most popular websites starting from the #1 position. It also lists the “Movers And Shakers”, which are websites that are rapidly gaining or loosing popularity on the web. Alexa.com is a great tool for discovering new websites to visit because you can see where everybody else is going. It’s fun, informative, and can be a good tool for comparing your website to the competition.

So how does Alexa.com work? In 1997 Alexa.com created a tool bar that tracked which websites people visited on the web. The tool bar was incorporated into early versions of NetScape and Internet Explorer. Today there are over 10 million Internet users who browse the Internet while using some form of the Alexa.com tool bar. These users are constantly generating statistics about their browsing habits. Alexa.com uses the data to create reports that outline the popularity of websites on the Internet.

So the next time you want to see how popular your website is, visit Alexa.com. Simply type in your website’s address (www.yoursite.com) into the “search the web” box and press go. It will send you to a page full of statistics showing you how popular your website is right now. Just remember that being popular isn’t the only important thing in life. There are good looks, money, and Monday Night Football too.

About The Author

Craig Neidel has worked for NetSource Communications Inc. for 6 years and has experience in web development, e-commerce solutions and web marketing. NetSource Communications creates custom e-commerce solutions and web applications. http://www.ntsource.com.

Three way linking and concerns.

For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine’s Algo.

Not before too late it happened and the value of reciprocal linking started decreasing, it can never die but was almost like a dead. Now only escape was one way link, and getting one way link was close to impossible, possible ways were

  • Directories.
  • Paid links.
  • Provide info capable of fetching some links.

Nothing was as easy as reciprocal links, so all the community who were used to reciprocal links thought of an alternative. It is often termed as three way links.

My Site B (secondary site) links to your site X and let X link to my main site A.

B –> X
X –> A

Now if I take this as two, first
B –> X , mysite B is linking is your site X , it should be consider as one way link , so cashing the one way link points.

Again if I consider
X–> A , where your site X is linking to my main site A , also considered one way link in sight of google.

QUOTE

Always Google and other SEs have adjusted their algo according to SEO tricks and SEO tricks according to SEs algos.

Google’s probability of catching you is very less but not 0, google can catch you by pattern recognizing methods , almost all incoming links to A is given a link from site B, that’s the catching pattern. Its almost impossible to scan million of sites to check for such pattern , but then how Google reaches to site B, HOW?

How Google reaches to site B through site A

Through whois

If both sites have similar whois info, then B is reachable through site A reference.

Same C Class IP

If both the site has same C class IP (111.111.111.abc and 111.111.111.xyz is same C class IP) , Same C class IP often means same server, and many amateur SEO experts do this mistake.

Related Site Syndrome

If Page A is linking to Site X and to Site Y , similarly Page B, Page C , Page D … (some good number of pages) links to both the sites , then you do a G or Y search with related:http://Y.com, you will get Site X as related (even though X and Y may be extreme apart with theme) and similarly if you do G or Y search for related:http://X.com you will get related Site Y, thus Search engine can understand that Y and X are related.

This is not a proven theory , but a happening thing as manual checking is gearing up, once big mamma said precaution is always better than cure, be careful to enjoy the investment on your site.

Have fun linking!

About The Author

Jimmy Spencer
http://www.geocities.com/link_exchange_1/
jilweb@spymac.com

Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

As I arrive from your high position in the search engines looking for your product, I want to be able to trust the company I am buying from. People are very leery with making purchases on the Internet, and even more so from sites they don’t know a great deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your site doesn’t boast its trustworthiness and make me feel secure, do you think I will purchase your product? No. Visitors are especially leery when they are required to give credit card information. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have set up. Be enthusiastic about your site’s security.

I need to be able to find what I want and navigate to where I need to go FAST after I arrive at your site via the search engines. Some visitors get lost and frustrated with poor navigation and will leave your site without a second thought. Do not leave your visitor with a bad taste in their mouth! Allow them to flow through your site with ease and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites on the Internet. Speed is also a factor in navigation. Visitors don’t want to sit there for twenty or thirty seconds while your page loads. Don’t make them wait. Cut down on the size of your pages and graphics.

The colors you choose for your site also impact on whether the visitor will make a purchase. A color scheme that hurts the eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales.

A top position in the search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of the time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!

About The Author

Derek Croote is a SEO, web design and usability enthusiast. He practices ethical search engine optimization and strives to make sites across the web better for visitors. Derek is the webmaster of the http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.

I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn’t really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a stay at home job website, customers will automaically show up and start buying stuff. When those customers don’t materialize, the site owner often gives up and quits.

In order for any stay at home jobsite to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance in the search engine rankings, and before you know it the visitors will be showing up faster than you can count them.

Search Engines Love Content

Involve yourself in an ongoing process of collecting and/or producing articles for inclusion on your site. There are many sources of articles on the Internet. Some of them charge a small fee, while others are free. Look for articles that are relevant to the subject of your site, and add them. If these articles are rich with the keywords that you wish to target, so much the better.

You can also write your own articles. This allows you to concentrate on the keywords that you wish to target, and establishes you as an expert in your field.

By adding your resource box, with your URL, to the end of your articles and then submitting them to other sites and Ezines, you can generate additional traffic to your site. More about this later.

Invite your visitors to submit articles to your site for publication. This helps to build visitor loyalty, because eveybody likes to see their name in print;)

Search Engines Love Links.

The second thing that you need to do is exchange links with other websites. Search Engines look to see how many links point to your site and use this information to gauge the importance of your site. The more links you have, the better, but look for links that add value for your visitors. Make sure that you link to quality sites that are somehow related to what your visitors are looking for. In this way, you will get traffic that is targeted to what you are trying to sell. This will increase your chances of making sales or signing up affiliates who have a good chance of being successful in your business.

There are two basic types of links; reciprocal links and one way links. Reciprocal links occur when you trade links with another website. These are important because not only do they help in your rankings, they also generate traffic from the sites that you link to. One way links are a bit different. These are links that point people to your site, but do not point your visitors away from your site. As a result, they are more valuable. Not too many webmasters are willing to give away one way links, but there are a couple of good techniques that you can use to get them.

1. Write articles and offer them for publication. You will be pleasantly surprised by the number of sites and Ezines that are looking for quality articles to use for content. By placing your resource box at the end of the article, and including a link to your site, you can generate dozens, if not hundreds of one way links to your site. To find sites that accept articles, simply do a search for ‘Free Website Content.’ You will find several good sites. Also think about joining the Directory of Ezines. Many of the publications listed there accept articles, and some of them will even invite you to write for them on a regular basis.

2. Visit several forums and bulletin boards that deal with stay at home jobs. Especially, those that are directly related to your field of expertise. Many of these allow you to include your URL in your signature block. By participating in these forums, you will be able to create many more one way links to your site. Just make sure that you offer sound advice, and make relevant posts. If you don’t, you could be considered a nuisance or worse, a spammer.

The addition of content in the form of articles and links to your site should be an ongoing process. If you concentrate on these two things and continually add to your site, you will not only move up in the search engine rankings, but you will end up with a site that has great value to your visitors. Add to your site every day. Remember, you are in competition with a lot of other related websites, and chances are,they are already be doing this.

About The Author

(c)Nov 2004 by Robert Thompson

Robert Thompson is retired from the United States Air Force. Since his retirement, he has operated several successful businesses. He is a proud Team Leader with SFI and operates http://www.stayathomejobs.net Stay at Home Jobs offers a wide variety of informative articles and features for the home business entrepreneur. Membership is free. For a free copy of the Stay at Home Jobs Newsletter, send a blank Email to News@badbobrst.par32.com

badbobrst@aol.com

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