WebMastersLoom

As Web 2.0 becomes more prevalent and important to the internet economy many savvy businesses are incorporating blogging, social networks and video into their marketing tool chest. One service which is certain to not only raise eyebrows of “White Hat SEOs” but also excite the interest of internet marketers is BlogsVertise. This company offers bloggers the opportunity to get paid for including the links of advertisers into their blogs and conversely enables advertisers to get their product or service exposed to readers and generate back-links to their own sites in the process.

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Everyone knows all about keywords right? Well, that’s what most people think, and to a degree that are probably right. However, in this article we are going to look at not just the importance of having targetted keywords, but also which keywords you should use on your site, and in what order they should be listed in your META tags, and elsewhere on your site. (more…)

One of the first things to do before starting up any business is to investigate the competition. Any business owner knows this is crucial; to determine how to position a business in the market, who to target, what prices to set and who to keep an eye on. The same is true of the internet marketplace.

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Steps in this article.

1. Finding your target keywords and implementing them.
2. Understanding where your site stands in the search engine world.
3. Link exchanges, Outbound/Inbound links anchor text and Page Rank.
4. Maintenance and Upkeep of your site and its search engine rankings.

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It’s a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.

A search engine that repeatedly gets a 404 error will de-list the page from its index. Too many 404 error pages on your website and its ranking with the search engines will suffer.

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Let’s talk a little more about using Text Links for better SEO placement because it’s a very relevant tool that you have at your disposal and something that you should consider exploring.

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Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites.

If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, it’s part of search marketing in my book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization.

I sincerely believe using blog software to manage certain kinds of content on a web site such as an online media room, to archive newsletters, post frequently asked questions and to provide product updates can make a site that is otherwise very search engine un-friendly, become a viable source of great rankings. This applies to both regular search engines as well as blog search engines. These are applications for a blog besides the common use as a platform to increase credibility and communicate a more personalized voice for a company.

Blogs are no silver bullet though and require working hard and smart – especially smart. However the payoff can be significant.

Online Marketing Blog receives the majority of it’s traffic from search engines. I can’t mention any of our clients, so I’ll risk being a bit vain and offer a few of our own examples. This is a blog after all and these are very practical, verifiable ranking examples.

Of course the rules can change slightly over time, but here are a set of benefits I often find myself explaining to people wondering about the search engine optimization benefits of having a blog.

1.Structured content – Blog software with category features allows the aggregation of content according to themes. This makes it easier to algorithmically categorize content. If you can make it easier for search engines to understand your content, you have a much better chance of ranking well on those topics.

2.Crawlable URLs – Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.

3.Internal links – Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This is very beneficial for ranking on long tail phrases.

4.Inbound link magnet - One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.

Bonus benefit of a blog:

Blog & RSS Directories – With a blog and corresponding RSS feed(s), your site can now benefit from visibility within blog and RSS search engines. Web sites without feeds (your competition maybe?) are not included in these kinds of directories and search engines.

Read full article at thewebmarketingblog.com On thewebmarketingblog.com

Alright I touched on Movabletype and SEO this last week in my best movable type plugins article with the intent to come back and provide some specific details. I will tell you that Movabletype is optimized quite well out of the box, but there are a few quick tricks to easily providing the spiders with some dynamic content.

For my main home page and category index pages I hardcode most of my meta data. Your meta tags will be at the top of the template within the <head> tag. You can get fancy on your index pages but I cannot really see why. Optimize these two templates by hand for whatever keywords you are targeting site wide. (more…)

This hands on PHP Programming article provides the knowledge necessary to design and develop a search engine for your website using PHP version 4.0 and above. Making a search engine for your website with PHP is really easy and provides substantial functionality required by most of the small to medium websites. This article introduces every steps of the development, including both design and PHP programming. Basic computer skills and knowledge of HTML fundamentals are required. Ok, let’s begin now. (more…)