WebMastersLoom

by Melissa Campanelli

ONLINE RETAILERS beware: Click fraud–which occurs in pay-per-click online advertising and involves artificially inflating traffic statistics–may be a larger problem than you think.

Most PPC search engines have systems in place that identify click-fraud patterns and don’t charge the advertiser for the fraudulent clicks. Google, for example, can generally detect rapid, successive clicking from the same person or IP address. However, individuals involved in click fraud today are using more advanced cloaking technologies that may circumvent these preventive systems.

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The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.

FOR AFFILIATES

#1. The Long Url Problem

Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this

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