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		<title>Seven Red Hot Tips for Linking</title>
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		<description><![CDATA[1. Vary the keywords in your link &#8216;anchor&#8217; text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly [...]]]></description>
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