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A Search Engine Optimization firm can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to highten your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for unwanted results in any given month. Since this takes a lot of effort, time, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine’s index.

No matter what kind of website you run it is vital that you are not of the opinion that only certain topics would benefit from paid optimization. A website about Tea might benefit just as much as one about marketing or even loans.Why would tea being the subject matter? Well quite simply paid optimization could benefit any subject.

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the company’s track record of results. However, don’t take the company’s word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Also, find out what keywords and phrases they are claiming great results with. It’s easy to get high rankings with unpopular words. For instance, the keyword “cat leashes” will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company’s results in order to get you to sign on with them. If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company.

It’s important to keep in mind that a successful search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Don’t be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

If you have to find a company and can’t wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without a proven track record – and that risk is your money! Don’t take that leap unless the company can supply you with a least a few references.

References are the most reliable indicator of a good company. Don’t use a company that won’t show your references because of any reason, confidentiality included. Remember – even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that is current.

When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the company.

The most essential question to ask is whether the work of the search engine optimization company resulted in higher profits for the reference. Without profits, it doesn’t matter whether your positions are at the top of the list or not.

Well now you are armed with the relevant facts take the bull by the horns and your website about Tea, marketing or absolutely any kind of subject could end up with a totally new lease of life and your stats counter could start to rise like a thermometer in a heatwave.

Has monthly hosting fees got you down? Well cheer up! There are a few simple additions you can make to your site that can help you make your money back and then some.

The easiest thing is to add ads to your site. Google’s Adsense program offers site owners a way to display both text and image ads on their sites which make money when someone clicks on them. What’s unique about these ads is that they are contextual meaning they automatically figure out what your site is about by certain elements on your site such as page text, title and then display ads that are relevant. This increases the chances that a visitor will be interested in them. Text ads usually work better because they do not look like ads, they look like content. You can also customize the look of the ads you display to match your sites color scheme.

Google’s Adsense program can be hard to get approved for. They don’t allow anyone with a site to start displaying ads. Your site should have useful pertinent information first off. It should also have a contact page. You can find out more by visiting their site at http://www.google.com/adsense/

If for some reason you don’t get approved for Adsense there are other programs out there that are similar. Bidclix is one of them located at http://www.bidclix.com. They allow you to display text ads as well that you can customize to the look of your site. The one big difference is that they are not contextual, you have to choose what advertisers you want to display. You can also sell advertising directly to advertisers and choose how much you want to charge.

Another way to help pay for those hosting fees is through affiliate marketing. There are tons of affiliate programs out there and unless your site is about some obscure subject you should be able to find one or more that are related to your site. Once you sign up and are approved for an affiliate program you can log into their affiliate center which should be filled with information and media to promote their products. Here you can start grabbing html code to paste onto your site that will display text or banner ads with your affiliate link embedded. Then when someone clicks on your ad and makes a purchase you will receive a percentage of the sale.

A good way to promote affiliate products and to increase sales is through unbiased reviews. If you are a photographer you could start writing camera reviews and build a separate section to your site for just that. The top affiliates or “super affiliates” buy the product they are promoting which allows them to write educated reviews on the product and the company that they are an affiliate of. And yes, they buy the product through their own affiliate links which makes them some money back.

Your hosting provider might offer an affiliate program you can promote. To promote them include a link at the bottom of every page of your site that says Hosted by “company name” where company name is linked to their site with your affiliate link. Good hosting affiliate programs offer between $50 – $90 dollars for every sale you refer to them so they can be quite lucrative.

If you are continually updating your site and writing quality content then it is a good idea to offer a newsletter to keep your visitors up-to-date. You should send out a newsletter at least once a month with information your members would be interested in. In it you can include article or review blurbs that link back to your site or smaller articles with your affiliate links in them.

These methods can help your site pay for itself and within a little time you will be earning more then you spend.

So you’re on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to look up just one more thing. Maybe it’s web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go.

You type in the magic words, whatever they are, and watch as a list of websites flows down the page. You click on the first one, and it’s an instant assault on your eyeballs. Ten glaring banners, flashing like Vegas at midnight. One of those annoying hover ads that follows you as you scroll and won’t let you read anything until you click the corner. Some sparkly things “snowing” down the page. Frantic messages screaming things like BUY NOW! LAST CHANCE! INSTANT SUCCESS CAN BE YOURS. A picture of a grinning guy who reminds you of your creepy Uncle Lester.

You click away. Not today, not any day. You don’t care what that guy is selling or even if he’s giving something away, because his presentation is god-awful. Just when you thought you’d escaped the mayhem, a sneaky little window pops up: “WHY DID YOU LEAVE THIS SITE? Please fill out this quick survey!” Are they kidding? You consider typing something offensive in the “Leave Your Comment” box, but figure it will only encourage someone to spam you with unwanted offers.

We’re all familiar with this web-surfing experience. It’s downright unpleasant. What’s your opinion of someone who pitches their company in such a loud and desperate manner? Do you believe all of their pie-in-the-sky promises? Do they strike you as company run by people who are intelligent, honest and reliable? Are you going to whip out your credit card because they tell you to?

Of course you’re not. Being the loudest, the brightest, the busiest and the boldest may attract attention, but it does not bring sales. That’s something to remember when you’re creating your own company website. What DOES attract and keep new customers coming back? A simple, tasteful web design. An easily navigable site. Copy that’s crisp, clean, and interesting.

Here are 7 reasons to tone down your advertising:

1. Flash is just too flashy. A flash presentation can be creative and unique, but is it really needed for what you offer? Will that kooky winking clown-head in the corner really make the sale for you? Even if you find a really excellent designer who can put together an incredible high-tech Flash feature, consider the harried web surfer. She’s been clicking all day; do you really think she has the patience to stand for one more mini-movie?

2. Too many messages cancel each other out. Ever try to read one of those pharmacy circulars when you’re tired? All of those big red words emblazoned across the page. Headlines crammed in beside blown-out price points and cheap photography. It isn’t easy! If you try to cram a whole bunch of words on your website, guess what? Not one of those messages is going to be read, let alone remembered. The eye doesn’t know where to look! Try a visual whisper instead of a scream. Make your point as best you can, but take care to leave whitespace so the eyes have a resting place where they can digest what you’ve said.

3. Movement is distracting. Think about the last time you visited a website with “magical stars” sprinkling down over the words. Were you able to read and understand it? Mind the weary web surfer; be kind to his eyes! You stand a much better chance of holding a customer’s interest with words that aren’t flying off the page, but rather standing still in one spot, waiting quietly for someone to read them!

4. The mighty click is all-powerful. You know what it is to be that web hunter. The mouse is in your hand; you’re in total control! Now think of that other person palming the mouse, surfing YOUR site. If your website is a frenzy of color and confusion, all it takes is one CLICK and you’re forgotten! Don’t want them to click away? Here’s how to make them stay. Keep it clean and simple!

5. Your empty promises are lost on the skeptical consumer. Think about your own web-surfing experiences. Did you believe that guy who told you he’d make you a millionaire if you just SIGN UP TODAY? You’re better off being honest and optimistic, than crazed and fanatical about what you can offer your customer.

6. Pop-ups are really annoying. Have you ever been so intrigued by a pop-up ad that you bought whatever they were raving about? My guess is no. Do you appreciate it when you’re trying to get some work done on the computer and fifteen pop-up ads crowd your screen and overload your hard drive? I certainly don’t! If you don’t like such rude interruptions, then don’t impose them on somebody else. I don’t care how many times that marketing guru tells you it will improve your search engine ranking. Search engine stats might give you exposure, but click rates mean nothing if the customer’s not buying.

7. No one reads really long sales letters. Ah, how brilliant of those copywriting experts to convince you that a six-page letter is going to bring in big bucks for your company. Especially if you’re paying them by the hour or word! A two-page letter will do the same thing as a six-pager, and more. The ‘more’ being that it will hold your reader’s interest the whole way through. Brevity is the key to great writing. If you can make a great argument in five words or less, you’ve got it all over the next guy. Keep that in mind before you put the Magna Carta on your web portal.

Want to design and write website content that attracts and captivates? Want to bring your visitors back for seconds, thirds, fourths, and the ultimate purchase? Then keep the above “distractors” to a minimum. Really try to put yourself in the other person’s shoes… the one who is searching the internet for what you have. Think about all of those things that prevent you from enjoying your web surfing experience, and then take care to remove them from your own company website! Offer tasteful, subtle design, eloquent headlines, and clear, informative copy. Be honest about what you sell and how it can make a difference for your potential customer. Speak softly, and watch the sales roll in.

Copyright 2005 Dina Giolitto. All rights reserved.

With over half of all U.S. households shopping online, the internet has become a massive market for small businesses to sell their products and services to consumers. The Internet is quickly becoming the “world’s market place”. Businesses benefit from websites because it saves money and time, reach a wider consumer market, gives customers what they want, and it will help keep up with competitors. Customers will enjoy better support, not be hindered by store hours, and a sense of professionalism from your company. In today’s age, all businesses that want to go somewhere should have a website.

A small business web site can save a company money and time. Real-world advertising today often costs thousands, or millions for television ads, of dollars to produce and distribute to the intended audience. Internet ads are usually free or less than $25. This means that businesses can advertise more, spend less and ultimately make more money by getting new customers to see ads. Ads that are placed on the Internet usually last forever too. This makes online advertising far superior than real-world advertising.

Websites reduce the cost of printing. Most businesses distribute catalogs, brochures and/or fliers to their customers and their target market. These papers cost the company money each time one is used. By replacing these with a web site, businesses can store all their necessary information and refer customers to the site. This means that businesses can display and organize a far greater amount of information then they could on paper. Information is also updated regularly, putting all previous information out of date. When this happens all paper materials must be reprinted with the new information. On the other hand, information on websites can be updated instantly for free. Businesses will enjoy this as a cost effective convenience, saving them time and money. Websites reduce the cost of printing in more than just one way.

Businesses can offer online support through instant e-mail communications. The most important part of any business is customer support. A company with good customer support sells more than a company that does not. E-mail is quickly rising as the preferred method of communication by customers. E-mail provides customers with the use of communicating on their own time. Most businesses aren’t open 24/7. Customers have busy lives and don’t always have time to call about the question before closing hours. With e-mail, customers can type the question in their free time and send it straight to a customer representative. In turn, the customer receives an even better response because the representative has enough time to research the question more in-depth or could forward it to the appropriate person. In addition, e-mail is much cheaper than conventional communication methods. Businesses often spend hundreds of dollars providing toll free phone numbers to their customers. E-mail comes free with websites. Email is more convenient for your customers, allows better responses and is cheaper.

The internet allows businesses the opportunity to reach a wider consumer market. There are currently over half a billion people connected to the internet and that number is growing double-digit rates. Conventional brick-and-mortar stores would never see that many people in an entire lifetime, but on the internet it’s only a click away. With a website businesses will be opening up shop in front of millions of people. Purchasing items online has also grown in popularity. Online purchases were reported to account for almost a third of all purchases made this last holiday season. Online shopping has become more secure and reliable so customers feel safer using it. This is good for businesses because they will be able to rely more and more on their online stores.

Internet users are online looking to shop. “If you build it, they will come.” They are often on a mission to find something. They are ready to spend their money. This makes it easy for businesses because customers will find them. Real world shops can be hindered by their location. If a certain area does not have a strong economy and their business is located their, they will not receive as much business as they would if they opened in a booming area. On the internet, everyone has an equal chance to sell. What makes this even greater is that the people coming to the businesses’ website have put in some effort to find it. They are looking for a particular product and want to find the best price for the most quality. All the business has to do is have a website that offers this. The customer will do all the work in finding it. A web presence will surely draw more customers to your business.

Businesses shouldn’t be secluded by geographic boundaries. The common saying goes: “Location, location, location!” On the internet, every location is made equal. That means every business will have an equal chance at marketing their products. This may sound like there is more competition online but the truth is that since there are so many people online there is even less competition for business than there is in the real-world. This means that an online business could potentially receive more customers than their actual brick-and-mortar store! Internet businesses are available to anyone around the world!

Businesses will be marketing products to people around the globe. This will open doors for networking with billions of other people. A small business could become very large just because an international dealer wants to become a redistributor of that product in their own country. In addition, just having an international market will increase your own sales. If people are enjoying your products and services here, their will unquestionably be a desire for them elsewhere. Opening shop in another country can post a difficult task. A website is a good solution to this. Businesses won’t have to build more stores and find employees in a foreign country. They resume work here and still sell to customers around the globe. Websites can increase business potential and amplify profits.

Many businesses rely on their online shop as a means of staying alive. Over 50% of small businesses using the internet believe it has helped increase their profits. Profit growth on average was 23%. If a business was lacking in sales and needed an extra boost to stay alive, a website could do the trick. The extra traffic and increased sales could save a company from closing. In addition, if a company just wanted to make some more money a website could easily bring in the extra customers. Businesses that were just making thousands of dollars could be making hundreds of thousands. Websites are a huge selling medium.

Give customers what they want. Customers are smart educated people. Times are changing fast and customers are changing with it. The internet was introduced long ago but is now becoming standard. Customers expect a place to visit the store online. If they see that the business doesn’t have a website, they will look down upon the business as unprofessional. Websites not only serve as a way to make more money, they enhance the company image. A business looks more established when they have a website.

Most all businesses have an internet presence. More than 2.6 million small businesses are online and almost all large businesses are online. If a business does not have a website by now, they are surely being left behind and missing out on huge potential to earn money. U.S. small businesses have more than tripled the amount of goods on the internet and now consumers spend billions of dollars annually. This is an enormous amount of money that a business could be profiting from. In this advanced day in age, all businesses should have a website.

Websites are a convenient place for customers to shop and review products. Customers are looking for convenience. What is more convenient than shopping in your pajamas on a Sunday morning inside your very own home? A business will receive more customers because websites are a convenient place for people to shop. Customers buy more when they pay something other than cash. When the money is not physically being handed over, the customer feels as if they haven’t even spent anything. By accepting online payments via debit and credit cards, customers will often buy more than they would in a brick-and-mortar store. Customers will see everything they want in your online shop and simply add it to their shopping cart. Since they don’t have to have the cash in hand upon purchase, they will more likely purchase everything that they wanted. In addition, this is also much more convenient for customers since the entire order process can all be done online. Websites offer the ultimate in convenience for customers.

The internet is not just a popular fad. It is here to stay. Online growth has been growing at double digit rates and will continue to that way for at least the next five years. Businesses that are cautious because they are unsure of where the internet is going should get online now. An investment in a website would not be a waste of money. With the internet growing this fast, the return that a business would receive would be far greater. The internet is here to stay and is only going to get bigger.

In conclusion, websites can be a tremendous advantage for a business. Websites save time and money. They are cheap to develop and virtually free to maintain. The business will reach a wider consumer market by not being secluded by geographical features and will also be able to reach an international market. Websites will provide better customer service by offering frequently asked pages and email support. Customers want businesses to have a website and frown upon those don’t. Businesses need to keep with the changing technology by empowering the internet Think of a website as another storefront that is accessible to anyone, anywhere. Imagine the amount of customers that will visit daily. Every business should have an online presence!

If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?

CREATE CHANNELS FOR EACH SITE

To get separate stats for each site / section / directory / page with Adsense, you need to create channels for each one. Create a channel with a relevant name and generate a code for that channel. Paste that particular Adsense code to the concerned pages / sites.

GET CHANNEL STATS IN REAL TIME

Google now provides Channel Data in real time. Earlier, it used to provide data for ’2 days before’. Follow the procedure mentioned below :

1. From ‘Date Range’ drop down menu, select ‘today’.
2. Check the radio button : Group data by ‘Channel’.
3. On the right hand panel, check the radio button ‘Channel data’.
4. Click on ‘Select ALL’ at the bottom of channel list.
5. Click on ‘Display Report’.

Now you get the seggregated report for clicks generated for each channel.

WHICH ADS ARE BEING CLICKED AND FROM WHICH PAGE?

It is very important to know that which pages / sites are generating good Adsense revenue and which are not. We can work upon those poorly performing pages. If we can get to know about which ads are being clicked, that would make us feel more informed for many obvious reasons.

Currently Google does not provide this data. But you can still get it from a very nice and detailed free web stat service, Add Free Stats.

Add Free Stats provides a very detailed web stats which satisfies most webmasters. You may open a free account at : http://www5.addfreestats.com, get the code and paste it at the bottom of each of your pages.

Make sure that in ‘Your Account’ section you mark ‘Yes’ for ‘Exit link tracking’.

Now check your stats at Add Free Stats, and you will find a “A” icon beside the visitors’ ip. That means that visitor has clicked on an Adsense code. Place your mouse over the icon, and you can see which ad has been clicked.

You can also generate a separate report of pages that have generated Adsense click. Select ‘Exit Links/Adsense’ from the drop down menu marked as ‘Pages’. Here you get a folder icon named Adsense, the number of Adsense clicks etc. Click on the Adsense folder icon and you get the number of Adsense clicks on each page and which ads are clicked on that page. Click on the ‘hour glass’ icon and you get the CTR, PV too for each page.

I am no way connected to Add Free Stats. I am just a happy user. Any webmaster working seriously towards Adsense earning, must have this tool.

The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.

FOR AFFILIATES

#1. The Long Url Problem

Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this (more…)

Clearly, the people benefiting the most from affiliate programs are the companies running them. My goal here is to help you – the affiliate – earn more money. If you’ve gotten past the idea that you can simply slap a banner up on your site and start earning money, but you’re not sure what to do next, this article is for you.

Allow me to cut right to the chase. Here is a plan of action. This may seem like a lot of work, but don’t worry! At the very end, I’ll show you how to automate all of these steps. For now, just read through to get a general idea of how you need to proceed:

Day 1

Step 1- Vow to organize your affiliate efforts. Begin with organizing all contact information, payment information, and vital statistics about your affiliate programs in one central location. This may seem like a silly step, but believe me; you don’t want to spend your time digging through emails for contact information and codes. You should also know, with just a few mouse clicks, how much is owed you by the various affiliate programs in which you are participating.

Step 2 - Select one affiliate program on which to focus your efforts for the next 3 weeks. In order to apply some of the various principles I will show you in a few moments, you need to select one area of focus. It’s best to select an affiliate program that has several products, instant online tracking of sales, instant notification of sales, and the ability to segment your promotions. Internet Marketing ProShop has all of this and more.

Step 3 - Select three promotion methods and two products to promote.

This is crucial. This will make sense in a few moments. If you can’t think of three promotion methods, here are a few ideas:

• An ad in someone else’s eZine
• A mailing to your own subscription list
• A text link on your site with some ad copy
• A banner on your site
• A product review on your site
• An FFA submission

Now, some of these methods are more effective than others. But you don’t need me to tell you that. I’ll show you how to find out for yourself.

Step 4 - For each promotion method and each product, develop two ads. So, since you have three promotion methods, two products, and two ads for each – you will have to write 12 ads total. So, for each ad, let’s give it a code. If it’s method one, product one, ad one, you can call it:

• M1P1A1

For method one, product one, ad two, you can call it:

• M1P1A2

For example, if you plan to promote my marketing course 1,001 Killer Internet Marketing Tactics using ads in someone else’s eZine, you will need two ads. One would be M1P1A1, and the other would be M1P1A2. If you also plan to promote it using a review on your site, the first review would be M2P1A1 (method 2, product 1, ad 1) and the second would be M2P1A2 (method 2, product 1, ad 2).

This is just one way to code your ads. You can do this any way you like as long as you can distinguish precisely which campaign these codes refer to.

This sounds like a lot of writing. Don’t be daunted by this! Just crank it out. Don’t think too much about each ad. We’ll find out in a while which one is good and which one is bad. You won’t decide this – your customers will! Don’t be afraid to try something wild.

Now, when you promote each product, you’ll need to tie each promotion to the code you created. With the Internet Marketing ProShop Partner program, you can segment your campaigns by adding an _code to the end of the URL you use to promote each product.

For example, if you are promoting 1,001 Killer Internet Marketing Tactics, you would use this URL:

…./kt.cgi?sponsorID

To segment your campaigns, you would add your campaign code on the end of that URL for each campaign:

…./kt.cgi?sponsorID_M1P1A1 (for campaign one)

…./kt.cgi?sponsorID_M1P1A2 (for campaign two)

Note: The above method is only valid for our affiliate program, so don’t try this with any other affiliate program. We don’t know of any other affiliate programs that allow you to segment your campaigns, this way, so please use caution here.

Step 5 - Before you finish for the day, promote the product using your “ad 1″ for each product.

You’ll need to record:

Impressions. If you’re advertising on a web page, this will be the number of times your ad appeared on the page – or the number of times the page was viewed if your ad comes up each time the page is viewed. If you’re advertising using some form of email, impressions = number of emails sent.

Clicks. You should be able to get this from the affiliate program you are promoting.

Amount Earned. Again, your affiliate program should provide this information to you in real time.

Now, in order to do a valid test, you’ll need to promote to a fairly significant number of people. I would recommend that at least 300 people see each ad. Otherwise, you won’t have enough information to make a valid judgment. Ideally, you should hit about 2,000 with each ad, but your resources may not allow for this.

*Learning point: If you’re going to send an ad via a newsletter, see if you can run a “split”. That is, get one ad sent to 1/2 of the list and another sent to the other 1/2. That is the most accurate way to compare the effectiveness of any pair of ads.

Day 2

Step 6 - Run your “B” ads. Now that you have run your “A” ads and have given them a bit of time to take effect, run your B ads. Do this first thing this morning!

By the end of the day, you should have some good results from both campaigns to compare and see where you stand.

By comparing and analyzing all of the information you have just compiled, you will be able to start to have a good idea about:

Which product seems to sell more. Which type of campaign is most effective Which type of ad for each campaign is most effective This short bit of testing won’t allow you to make clear conclusions, but it will put you on the right track. Immediately, you should start using the ads that sell as much as you can. If ad A is making you 5 cents per impression and ad B is making you 5 dollars per impression – using ad B just increased your affiliate commissions by 9900%! OK, that’s a dramatic example, but you get the point, right? If you aren’t tracking these things, you’ll never know. If you track and continue to refine, before you know it, you’ll have an arsenal of ads that you know pull well to use over and over again. Once you do the leg work, it’s easy!

As you see, though, this can get quite complex. How does one actually analyze these campaigns? What if you have scores of affiliate programs and quite a few campaigns for each?

Don’t worry. As I told you at the beginning, there is an easy, cost effective way to keep track of all of these things with just a few mouse clicks. It’s called Affiliate Assistant.

I highly recommend checking this out as it will, among other things, allow you to quickly and easily implement the above plan in one central location. With just a few mouse clicks you can compare and analyze all of your various affiliate ad campaigns so you’ll know which are making you money and which are wasting you time.

You could do all of the same things yourself with a good database program and multiple spreadsheets, but Affiliate Assistant will save you quite a bit of time and money without having to go through all that.

Either way, you should implement some type of organizational and tracking plan like this for your affiliate advertising efforts immediately. The amount of time you put into this will pay off exponentially in terms of higher commissions.

Mark Joyner is the CEO of http://www.markjoynerseminarvideos.official.ws To quickly and easily start using free viral traffic building as he recommends in this article, we recommend you get a copy of these seminar videos.