Sat 5 Apr 2008
What is the most economical way to use scroll tracking? Let’s say you have 1,000 online shoppers coming to your web page. A percentage of these people will abandon your sales promotion letter before reading or scrolling to the end. They won’t even see your order link. You, as an online business owner, will need to ascertain why they are abandoning your web page. This is where scroll tracking comes in. To use the stingy version of scroll tracking, you would want to partition your sales promotion letter into 4 or 5 sections. Most web hosting companies have website traffic statistics. If you do not, call your web hosting company and ask them to have it added, then, you can use your website traffic statistics to ascertain the point at which your online shoppers are abandoning.
Using your log files for your website, you can ascertain how many people went to your web page (or certain pages located within your domain) as well as how long the average visitor stayed at your web page. This next tactic is a much more advanced way of using scroll tracking. For very little money you can use this tool to save a lot of time as well as increase your profits overnight. This tactic utilizes a program called “Clickalyzer.” Unlike the previous tactic where you had to divide your sales promotion letter into sections, Clickalyzer allows you to keep your sales promotion letter fully intact. This program will tell you how far people are scrolling down your sales promotion letter. All you need to do is include some code from Clickalyzer into your website. By using scroll tracking, it will greatly increase the chances of you making a profit.