Sat 5 Apr 2008
What is the most economical way to use scroll tracking? Let’s say you have 1,000 online shoppers coming to your web page. A percentage of these people will abandon your sales promotion letter before reading or scrolling to the end. They won’t even see your order link. You, as an online business owner, will need to ascertain why they are abandoning your web page. This is where scroll tracking comes in. To use the stingy version of scroll tracking, you would want to partition your sales promotion letter into 4 or 5 sections. Most web hosting companies have website traffic statistics. If you do not, call your web hosting company and ask them to have it added, then, you can use your website traffic statistics to ascertain the point at which your online shoppers are abandoning.